Parallax Art Fair NYC to be held at New York's
Premier Event Venue, 82Mercer
 
Conceptual event offers clients opportunity o buydirect from broad array of artists.
  
 
New York, NY July 2012: Parallax Art Fair will make its NYC debut at the esteemed event venue, 82Mercer. Through being a direct art-to-consumer experience with an open admission policy, Parallax AF makes a uniquely refreshing conceptual statement about subjectivity and the commoditization of taste. Creator and curator Dr. Chris Barlow says: "Parallax offers an intellectual framework that encourages risk to buy what you actually like for a change-there is nothing worse than making a purchase you like and some 'specialist' sneering down your nose."
 
This is the first art fair with such a democratic nature and its NYC appearance will be the franchise's fifth edition. The event attracts around 200 artists from all over the world, presenting 2,000 to 3,000 pieces. The loose "mosaic" approach to curating P(AF) befits its irreverence for the stiffness of traditional exhibitions and is conceptually in line with the event's spirited accessibility. The art spans the spectrum in content, style, and abilities due to the level playing field of P(AF)'s universal acceptance, ensuring established and emerging artists are equally represented. "The artists are 'exhibited' if their work appears coherent with what they believe they are trying to do," Dr. Barlow explains. "As a consequence, the work in the fair is highly diverse. Nowhere would you be able to see French landscape watercolor paintings next to videos by young British Asians in the same room as 20ft high anti-war memorials! It is also rare to see 'amateurs' next to 'professionals,' though these types of categories, of course, are not part of PAF vocab."
 
The event grew out of an international exhibition called Parallax that was conceived and curated by Dr. Chris Barlow in London at the Royal Opera Arcade. The heart of the fair is the practical exploration of new and radical ideas that developed within the professional discipline of art history. The fair's "no superiority" philosophy makes a statement about the problems concerning knowledge acquisition and objects designated as contemporary art. The fair and exhibitors become a metaphor of these ideas that critique the contemporary art-fair industry and assumptions about our relationship to objects. 
 
About Parallax AF:
Parallax AF is the premier fair of its kind to use new critical theory in its approach. It showcases established and emerging international contemporary artists. It's also a serious platform for artists to present their work to national and international dealers, art-industry people, collectors, critics and buyers without commission charges in an exhibition format. For more information, please visit: http://www.parallaxaf.com, Facebook:  http://www.facebook.com/pages/Parallax-Art-Fair/122785194457908, Twitter:  http://twitter.com/#!/ParallaxArtFair.
   
Parallax AF NYC takes place Saturday, August 4th and Sunday, August 5th at 82Mercer in Soho and will be curated by Dr. Chris Barlow.
 
Parallax Art Fair  82Mercer
Soho/NYC
http://www.82mercer.com/ 
 
VIP Private Viewing (Invite only/Must RSVP)  Friday, August 3rd @ 7 PM

Open to the public 
Saturday, August 4th 11 AM to 7 PM
Sunday, August 5th 11 AM to 5 PM    
 
Ticket information: Entrance is free with a suggested donation that will go towards the P(AF) Artists Benevolent Fund specifically for the children of artists.
 
Please contact Kiva for further information, images or for interviews: kiva@thepresshouse.com or 347.804.4675.
 
http://www.parallaxaf.com/
 
Facebook: http://www.facebook.com/pages/Parallax-Art-Fair/122785194457908
 
Twitter: http://twitter.com/#!/ParallaxArtFair 
 
Kiva 
The Press House 
New York/Los Angeles 
www.thepresshouse.com 
347.804.4675